For the exclusive launch of RAPTURE Energy Drink at Getränke Hoffmann, I designed and animated this short-form video ad specifically for social media platforms.
The concept taps into the primal energy of the brand, using bold reptilian textures, a fiery eye visual, and strong contrast to create instant visual impact. I was responsible for the entire design and animation, from layout to motion — optimized for vertical viewing on Instagram Reels, TikTok, and Stories.
The reel introduces the Classic and Zero variants and positions RAPTURE as a wild, high-intensity energy drink with a distinctive edge.
