kaufDA is a popular German app that shows users the best local deals and digital brochures from hundreds of retailers — all in one place.
In 2024, I contributed to the cross-channel campaign “Die App für diebisch gute Deals” ("The app for devilishly good deals"). The concept played with a cheeky, mischievous tone — capturing the feeling of scoring unbeatable offers, almost like getting away with something.
I worked on visual development and was responsible for adapting the core concept to various formats, including social media, DOOH, print ads, and in-app assets.
The design featured expressive, AI-generated images of people laughing, combined with bold typography and a clean, flexible layout system — optimized for both digital and offline environments.
