For Black Friday 2024, I led the art direction and design of kaufDA’s seasonal campaign — focused on bold, attention-grabbing visuals that cut through the noise of the busiest shopping season.
The concept played with strong contrasts, oversized typography, and dynamic layouts to highlight the app’s biggest local deals. I developed the complete visual identity and adapted it across all relevant channels: social media, in-app placements, newsletter assets, digital banners, and out-of-home formats.
The goal was clear: create a cohesive, high-impact campaign that made kaufDA the destination for Black Friday savings — loud, confident, and unmistakably bold.
